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W.H. "Coach Bud" Coggins

At the age of 48, with a twenty-year career in the broadcasting industry, two children in college and one in high school, Bud Coggins pursued his "passion" for the "entrepreneurial spirit".

In 1984 he founded Coggins Sales and Marketing, Inc., a coaching and mentoring service, created to help entrepreneurial businesses achieve the two goals of marketing: 1) RETAIN Customers and 2) OBTAIN Customers.

Bud shares his 40+ years experience focused on marketing, sales and entrepreneurial business through coaching, mentoring, workshops, speaking, writing, "live" and Internet radio programs. He helps his clients develop a game plan that incorporates proven strategies and innovative ideas providing a targeted, focused, efficient and effective plan for success. Bud's core values provide the daily guidelines for operating his business. The foundation of his business is his belief that "when your true purpose is to help others succeed, you succeed".

In 1997, "Coach Bud's" MarketingU was introduced to emphasize his coaching and mentoring services to individuals or teams within a company.

As a solo entrepreneur, Bud knows the unique need for entrepreneurs to "flock" together so, in April 2001, he launched an entrepreneur's only alliance, "Where Eagles Flock" The stated purpose of WEF is to enhance the success of entrepreneurs. Concurrently, he began writing a monthly column, "Where Eagles Flock" in Business Leader magazine with the same purpose.

"Coach Bud's" MarketingU, a collection of audio programs with interviews of topical interest to entrepreneurs, can be heard on www.success-talk.com.

In workshops, Coach Bud identifies the personal characteristics, skills needed and strategies necessary to create and maintain a successful entrepreneurial business.

Bud strongly believes that every businessperson has an obligation to devote time and talents to community organizations that contribute to a better quality of life for its' citizens. To support his belief, he has a long history of working with the Raleigh Chamber of Commerce and a variety of charitable organizations. Currently he serves on the Wake Tech Community College Foundation Board. Bud is president of the Raleigh Little Theatre for the 2002-03 fiscal year. He is a member of the National Speakers Association and NSA/Carolinas chapter.

"Coach Bud's" wish for you, "May you achieve the level of success you EARN".